About Me
Hi, I’m Luke! I’m a deliberate inquisitor with a gentle demeanor, skilled in problem identification, solution ideation, and top-notch communication. My ability to think critically, feel deeply, and act quickly has been the key to my success as a professional creator in Brooklyn, NY.
As a UX Designer at Horizontal Digital, I work with a wide range of clients in e-commerce, telecommunications, arts/entertainment, and more to make their digital experiences clearer, more intuitive, and more impactful. I draw on user research, data analytics, and customer insights to design solutions that help businesses grow. I’ve also led our team in adopting AI tools and best practices to streamline workflows. Collaboration is central to my approach—I work closely with digital strategists, content experts, business analysts, and technology leaders to ensure every solution is both user-friendly and technically feasible.
As a Product Designer at OurFamilyWizard and Cozi, I translated the needs of children, co-parents, and family professionals into a versatile product that helps families thrive. I was a key player in growing the design team, facilitating the development of the company’s design system, and delivering high-quality designs to our team that center the needs of co-parents while driving business goals. I am versed in creating accessible designs for responsive web, iOS, and Android devices and enjoy mentoring other designers.
When I’m not designing, I am an active drummer, percussionist, and producer. Check out my bands Black Market Brass and Fully Furnished!
My Process
I do not believe in any one-size-fits-all approach when it comes to product design. Each project has a unique set of constraints, considerations, and competing priorities that all need to be handled with care. In some cases, upfront discovery and strategy is needed to help define a user problem. In others, a heavy focus on design iterations helps determine the best path forward.
Over the years as a designer and musician, I’ve learned that perfectionism is the enemy of progress. I guide my team towards a spirit of iteration and learning from users. For better or for worse, I’ve become an expert in making mistakes and learning from them.
What They Say…
“What sets Luke apart is his ability to balance design thinking with practical execution. His designs are always rooted in user data, but he also brings a refined visual style and clear attention to detail. Beyond these skills, Luke is a joy to work with—professional, communicative, and always open to feedback.”
-Program Manager at Horizontal Digital
“Luke is an extraordinary team player. In meetings he soaks up knowledge like a sponge, internalizes it, formulates an opinion, and shares his thoughts with empathy and tact. Luke has a strong desire to understand the families who use our product, and is the first to recommend talking through various scenarios in a call to further his own understanding and ensure all bases are covered. When new scenarios or issues arise, he's always happy to adjust the designs to achieve the desired result for the user, even if it means additional work, or rework, for him.”
-Product Manager, OurFamilyWizard
“Managing Luke is one of the great privileges of my career. He's hard working, dedicated and committed to our company values. He inspires those around him, and brings joy to the workplace every day.”
-Product Design Manager, OurFamilyWizard & Cozi
“As a product designer, Luke is an invaluable member throughout many teams, people and users of OFW. He has a strong work ethic and is making an impact on our product each and every day. I have seen so much praise and appreciation for Luke's work from people all across the organization that I know I'm not the only one who feels this way.From a QA perspective alone, I appreciate the thoughtfulness Luke puts into each design. I can tell Luke has taken the time to work through edge cases and all possibilities of the user experience. He creates clear designs with all scenarios laid out and sometimes I feel like he's doing half the work for me. I am truly grateful to have a source to refer to when figuring out what's expected behavior and trusting the decisions that Luke makes for our product and our users.”
-QA Lead, OurFamilyWizard & Cozi